As the Marketing Manager at Secure Services, a Home Security

question 63

Essay

As the marketing manager at Secure Services, a home security systems company, you have been asked to devise a new sales and marketing strategy for a new line of sophisticated alerting systems called "Imperio." These alerting systems can be programmed to meet individual specifications, have special child lock features, and require the thumb impression of the home-owner(s)for a visitor to be allowed inside the house. The two previous promotional ventures failed to elicit much consumer response because most people were unaware of the benefits of such devices except for those consumers who were specifically looking for them. Can the use of e-mail marketing by Secure services be justified for its current marketing effort? Why or why not?

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Definitions:

B Movies

Low-budget commercial movies not intended as the main feature in a double screening, often genre films with exploitation themes.

Miracle Case

The landmark 1952 Supreme Court case (Burstyn, Inc v. Wilson) that ruled the government could not censor a film on the basis of it being "sacrilegious," significantly influencing free speech in entertainment.

Supreme Court Decision

A ruling made by the Supreme Court, the highest judicial body in a country, which sets a legal precedent or resolves a legal dispute.

First Amendment Protections

Legal guarantees in the United States Constitution that prohibit the government from making laws which regulate an establishment of religion, or that would prohibit the free exercise of religion, or abridge the freedom of speech, the freedom of the press, the right to peaceably assemble, or the right to petition the government for a redress of grievances.