Compared to Adapted Global Marketing, Standardized Global Marketing ________

question 39

Multiple Choice

Compared to adapted global marketing, standardized global marketing ________.

• A) adjusts promotional efforts to address cultural differences in target markets
• B) results in additional marketing and manufacturing costs
• C) relies on social media to develop customer relationships
• D) usually results in diluted brand power over time
• E) uses the same marketing mix worldwide

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Definitions:

Bureaucratic Organization

A form of organization characterized by a hierarchical structure, formal rules and policies, and an emphasis on administrative tasks and procedural correctness.

Max Weber

A German sociologist and political economist known for his theory on the structure of authority and his analysis of bureaucracy.

Performance Deficiencies

Gaps between actual and expected performance levels in individuals or organizations, often necessitating corrective actions.

Productivity Standards

Defined benchmarks or criteria that specify the expected amount of work to be completed within a certain time frame, often used to measure employee performance.