Differentiate Between Straight Product Extension and Product Adaptation

question 83

Essay

Differentiate between straight product extension and product adaptation. Give a few examples of each.

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Definitions:

Quality/Design

The standard of something as measured against other things of a similar kind, and the process of conceiving and planning the structure and functionality of products.

Potential Hazards

Possible sources of danger or harm that may arise from activities, processes, or conditions.

Marketing Ethics

The area of applied ethics which deals with the moral principles behind the operation and regulation of marketing.

Ethical Culture

The set of shared attitudes, values, goals, and practices that characterizes an institution or organization, specifically regarding moral and ethical issues.