Examlex
Proper segregation of functional responsibilities calls for separation of the functions of:
Alternative Evaluation
The process in which consumers compare different products or brands on various attributes to make a purchasing decision.
Consideration Set
A group of brands or products a consumer evaluates when making a purchase decision.
Criteria
Standards or benchmarks used to evaluate or make decisions about something.
Postpurchase Behavior
The actions and reactions of consumers after buying and using a product, including levels of satisfaction, repeat purchases, and feedback or complaints.
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