Examlex
Which one of the following items would NOT normally be included, in whole or in part, in the auditor's permanent file on a client?
Marketing Mix Plans
Strategies that involve the adjustment and optimization of product, price, place, and promotion to effectively engage with a target market.
BCG Matrix
A strategic planning tool that uses two variables, market growth rate and market share, to evaluate a company's product portfolio.
SWOT Analysis
A strategic planning tool that stands for strengths, weaknesses, opportunities, and threats, used to identify and analyze the internal and external factors that can impact a project or business venture.
Competitive Advantages
The conditions or attributes that allow a company to produce goods or services better or more cheaply than its rivals, leading to a market advantage.
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