Examlex
The transfer of money from one bank account to another and improperly recording the transfer so that the amount is recorded as an asset in both accounts is referred to as lapping.
Demographic
Statistical data relating to the population and particular groups within it, often used in market research to identify and target specific market segments.
Market Segment
A group of individuals or organizations sharing one or more characteristics that cause them to have similar product and/or service needs.
Target Market
Refers to the specific group of consumers or organizations a company aims to reach with its products or services.
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