Which of the Following Best Describes Product Positioning

question 97

Multiple Choice

Which of the following best describes product positioning?

• A) differentiating a market offering to create superior customer value
• B) arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers
• C) identifying consumer needs and creating a product to meet those needs
• D) evaluating each market segment's attractiveness and selecting one or more segments to enter
• E) dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors

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Definitions:

Overwhelming Desire

An intense and consuming longing or craving, often so strong that it becomes difficult to manage or control.

Compulsion

Compulsion is a psychological condition characterized by the irresistible urge to perform specific acts repeatedly, often against the individual’s conscious wishes, as seen in disorders like Obsessive-Compulsive Disorder (OCD).

Compulsions

Repetitive behaviors or mental acts that an individual feels driven to perform in response to an obsession or according to rigidly applied rules.

Obsessions

Persistent, unwanted thoughts, images, or urges that cause significant anxiety or distress.