Which One of the Following Is NOT One of the Five

question 58

Multiple Choice

Which one of the following is NOT one of the five classes of transactions included in the sales and collection cycle?

• A) Depreciation expense-store equipment
• B) Bad debt expense
• C) Write- off of uncollectible accounts
• D) Sales returns and allowances

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Definitions:

B2B Markets

Encompasses the transaction of goods and services between businesses rather than between businesses and consumers.

Personal Selling

A promotional strategy where sales representatives interact directly with potential customers to explain product benefits and persuade them to make a purchase.

Advertising

The activity or profession of producing advertisements for commercial products or services to inform or attract potential customers.

Informational Appeal

Used in a promotion to help consumers make purchase decisions by offering factual information and strong arguments built around relevant issues that encourage them to evaluate the brand favorably on the basis of the key benefits it provides.