Hammond Corp

question 20

Multiple Choice

Hammond Corp. operates in the highly aggressive electronics market. The firm aims to obtain early warnings of opportunities and threats caused by the actions of other firms that are doing well in the industry. Which of the following sources would best serve Hammond's purpose?

• A) sales data from exclusive Hammond retailers
• B) archival data on company performance
• C) competitive marketing intelligence
• D) research on demographics of its existing customers
• E) internal survey on employee performance

---

Definitions:

Contract Negotiations

The process of discussing the terms of a contract between parties with the aim of reaching an agreement that is acceptable to all involved.

Grievances

Complaints or concerns raised by employees regarding workplace conditions, policies, or treatment that they believe to be unfair.

Collective Bargaining

A process of negotiation between employers and a group of employees aimed at agreements to regulate working salaries, working conditions, benefits, and other aspects of workers' compensation and rights.

Unionization

The process of forming or joining a labor union, where workers unite to collectively negotiate with employers regarding workplace issues.