Which of the Following Statements Regarding Marketing Intelligence Is True

question 85

Multiple Choice

Which of the following statements regarding marketing intelligence is true?

• A) Marketing intelligence typically involves sensitive and confidential information kept out of the public domain.
• B) The advantage of using competitive intelligence is negligible as it is based only on internal sources of data.
• C) All marketing intelligence inputs are available at no cost to all potential users.
• D) Marketing intelligence is the systematic collection and analysis of publicly available information.
• E) Marketing intelligence efforts are more focused on gaining insights into a firm's consumers rather than its competitors.

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Definitions:

Relevant Information

Data or facts that are directly related to the matter at hand or subject being discussed or analyzed.

Tort

A wrongful act or infringement of a right leading to civil legal liability, distinct from contractual obligations.

Invasion Of Privacy

An infringement on a person's right to keep their personal matters and relationships confidential and free from public scrutiny.

False Imprisonment

The unlawful restraint of a person's freedom of movement, without legal authority or justification.