Vernon Inc

question 72

Multiple Choice

Vernon Inc. would like to set the best price for a new product. The firm conducts an experimental study by selling the new product at two different prices in two different locations keeping other factors constant to see if a lower price results in better sales. This is most likely an example of ________ research.

• A) exploratory
• B) descriptive
• C) causal
• D) focus group
• E) ethnographic

---

Definitions:

Societies' Norms

Shared standards or rules that define what behaviors are considered acceptable and unacceptable within a particular group or society.

Biologically Hardwired

Refers to traits, behaviors, or instincts that are innate and genetically programmed rather than learned or acquired.

Naturalistic Fallacy

A logical error of equating what is natural with what is morally right or desirable.

Methodology

The system of methods and principles used in a particular discipline or field of study to gather and analyze data.