Which of the Following Is True About Customer Relationship Management

question 12

Multiple Choice

Which of the following is true about customer relationship management (CRM) ?

• A) It eliminates the need for primary research.
• B) It minimizes the need for costly data mining.
• C) It relies on the use of exploratory and causal research.
• D) It consists of sophisticated software and analytical tools.
• E) It excludes data on existing customers to focus on potential customers.

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Definitions:

Store Equipment

Fixed assets or long-term assets purchased for the operation of a store, such as shelves, register systems, and furniture, which are used in the business over several years.

F.O.B. Shipping Point

A shipping term indicating that the buyer takes ownership and responsibility for goods once they are shipped, and is responsible for shipping costs.

Merchandise Inventory

Goods that a company intends to sell to customers that are considered as current assets on the balance sheet.

Freight Charge

The cost associated with the transportation of goods from one place to another.