In an Investigation of the Value Creation of Three Products

question 7

Multiple Choice

In an investigation of the value creation of three products, a company found that A and B were value creating, but C was value destroying. They also found that a profile of customers identified that value creation for sales in England were value destroying, but sales in Wales and Scotland were value creating. Which two actions would you probably recommend to the company?

• A) Stop sales in England
• B) Increase production of C
• C) Focus sales efforts in England
• D) Stop production of C

---

Definitions:

Persuasive Arguments Theory

A theory in social psychology that suggests the persuasiveness of a message depends on the quality and quantity of arguments presented and how these arguments are interpreted by the audience.

Informational Influence

The process of using others as a source of information about the world.

Deindividuation

A psychological state characterized by reduced self-awareness and diminished social identity, often leading to uninhibited and sometimes antisocial behavior.

Openness to New Experiences

A personality trait characterized by a willingness to try new things, explore unfamiliar places, and engage in different activities or ideas.