Describe the Steps of the Buyer Decision Process

question 62

Essay

Describe the steps of the buyer decision process.

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Definitions:

Cost Center

A part of an organization that does not directly add to profit but incurs costs, such as the customer service department.

Profit Center

A branch or division of a company that is treated as a separate entity for the purpose of revenue and profit calculation, allowing for better management and financial analysis.

Profit Center

A part or division of a business that is directly responsible for generating its own revenue and profit, allowing for assessment of performance.

General Expenses

Broad category of costs that are associated with the daily operations of a business but are not directly tied to production.