ProFem Inc

question 28

Multiple Choice

ProFem Inc.caters its line of sports apparel exclusively to women.What type of segmentation does the company use?

• A) age and life-cycle
• B) gender
• C) behavior
• D) psychographic
• E) geographic

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Definitions:

Revenue Ruling

An official interpretation by the IRS on how the law is applied to a specific set of facts.

Tax Rate Structure

Describes how tax rates progress from low to high depending on income levels, assets, or transactions, varying from progressive, regressive, or proportional.

Progressive

A taxation system in which the tax rate increases as the taxable amount increases, often applied to income tax.

Regressive

In taxation, regressive describes a tax that takes a smaller percentage of income as the income increases, often placing more burden on lower-income individuals.