Which Type of Market Segmentation Is Generally Used by Marketers

question 67

Multiple Choice

Which type of market segmentation is generally used by marketers who sell products for the affluent segments of a population?

• A) usage rate
• B) occasion
• C) income
• D) benefits sought
• E) gender

---

Definitions:

Agricultural Products

Items derived from farming or the cultivation of animals, including food, fiber, and other goods.

Surpluses

Occurs when the quantity of a good or service supplied exceeds the quantity demanded at a given price.

Binding Price Floor

A minimum price set by the government above the equilibrium price, leading to a surplus of goods or services in the market.

Supply And Demand

A model that explains how the interaction between product availability and consumers' desire determines the price of goods and services.