Which of the Following Is True of Product Positioning

question 13

Multiple Choice

Which of the following is true of product positioning?

• A) A product's position is defined by the number of competitors in a market.
• B) Product positioning has little influence on the design of marketing mixes.
• C) Consumers generally reevaluate products every time they make a buying decision.
• D) To simplify the buying process, consumers are likely to position products in their minds.
• E) Consumers cannot position products without the help of marketers.

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Definitions:

Social Inequality

Refers to the unequal distribution of resources and opportunities among individuals or groups within a society, based on various factors such as economic status, race, gender, and education.

Conflict Theory

A sociological perspective that emphasizes the role of power struggles and inequality in shaping societies, focusing on conflicts between different social classes or groups.

Functional Theory

A sociological perspective that interprets each part of society in terms of how it contributes to the stability of the whole society.

Credentialism

The overemphasis on certificates, degrees, or other formal qualifications as the determinant of a person's employability or social status.