________ Consists of Arranging for a Market Offering to Occupy

question 47

Multiple Choice

________ consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

• A) Differentiation
• B) Positioning
• C) Market targeting
• D) Market segmentation
• E) Mass marketing

---

Definitions:

Automatic Dividend Reinvestment

A feature that allows shareholders to automatically use their dividend payments to purchase additional shares of the stock, usually without a commission.

Additional Shares

Newly issued stock by a company, which increases the total number of shares outstanding and dilutes the ownership percentage of existing shareholders.

Discounted Price

A reduced price from the original selling price, often used to stimulate sales or clear inventory.

Tax-exempt Investor

An individual or entity that is not required to pay taxes on certain income or investments.