A Market Segment Is Less Attractive When ________

question 78

Multiple Choice

A market segment is less attractive when ________.

• A) there are few aggressive competitors in the segment
• B) it is difficult for new entrants to enter the segment
• C) it contains powerful suppliers who can control prices
• D) substitute products are unavailable in the segment
• E) buyers in the market segment have weak bargaining powers

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Definitions:

Service Organizations

Entities that primarily offer intangible goods to consumers through the provision of services instead of physical products.

Competitive Advantage

The attributes that allow an organization to outperform its competitors, such as cost, product differentiation, and market access.

5Ss

A Lean production checklist.

Lean Production

An organized approach to reducing waste in a production system while maintaining output levels.