Business and Consumer Marketers Use Many of the Same Variables

question 90

True/False

Business and consumer marketers use many of the same variables to segment their markets.

---

Definitions:

Brain Disease

A broad category of illnesses that affect the structure or function of the brain.

EEG

Electroencephalogram, a test that measures electrical activity in the brain using small, flat metal discs attached to the scalp.

High Frequency

Refers to waves that have a very short wavelength or a high rate of oscillation or vibration.

Low Frequency

Low frequency refers to a band of frequencies that are considered to be at the lower end of the audio spectrum, typically below 300 Hz.