Explain the Four Major Segmentation Variables for Consumer Markets

question 53

Essay

Explain the four major segmentation variables for consumer markets.

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Definitions:

Cell-Mediated Immunity

A type of immune response that does not involve antibodies but rather the activation of phagocytes, antigen-specific cytotoxic T-lymphocytes, and the release of various cytokines in response to an antigen.

B Cells

A type of white blood cell that plays a vital role in the immune system by producing antibodies to combat pathogens.

APCs

Antigen-presenting cells, a type of immune cell that displays foreign antigens to T-cells, initiating an immune response.

Memory Cells

B or T cells (lymphocytes) that permit rapid mobilization of the immune response on second or subsequent exposure to a particular antigen. See memory B cells and memory T cells.