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A shadow jury .
Marketing Tactics
The detailed day-to-day operational marketing actions for each element of the marketing mix that contribute to the overall success of marketing strategies.
Marketing Strategies
Planned actions or approaches designed to promote and sell products or services.
Evaluation Phase
A stage in a process or project where performance or outcomes are assessed against set criteria or objectives.
Positioning Studies
Research activities designed to understand how a brand, product, or company is perceived in the marketplace relative to competitors, aiding in marketing strategy development.
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