Which of the Following Would Be Considered Part of an Augmented

question 18

Multiple Choice

Which of the following would be considered part of an augmented product rather than that of an actual product or core customer value?

• A) product features
• B) warranty
• C) brand name
• D) design
• E) packaging

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Definitions:

Reinforcement

In psychology, a process in which a behavior is strengthened by the outcome that follows it, either through a positive reinforcement or the removal of a negative stimulus.

Shaping

A method of conditioning by which successive approximations toward a target behavior are reinforced, used in both animal training and therapeutic settings.

Classical Conditioning

Acquiring knowledge when an environmental stimulus is linked to one that naturally exists.

Imitation

The action of copying or mimicking the behaviors, movements, or sounds made by another individual.