________ Involves Using an Existing Brand Name for a New

question 12

Multiple Choice

________ involves using an existing brand name for a new product category.

• A) Line extension
• B) Co-branding
• C) New branding
• D) Brand extension
• E) Multibranding

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Definitions:

Consolidation Adjusting Entries

Journal entries made in the process of preparing consolidated financial statements to eliminate intercompany transactions and balances.

Group Profit

is the total earnings of a conglomerate, calculated after all expenses and taxes, resulting from the operations of all its subsidiaries.

Retained Earnings

The portion of net earnings not paid out as dividends, but retained by the company to be reinvested in its core business or to pay debt.

Non-controlling Interest Share

The portion of equity interest in a subsidiary not owned by the parent company, reflecting the minority shareholders' stake in the consolidated entity.