Unsought Products Are Consumer Products That the Consumer Either Does

question 30

True/False

Unsought products are consumer products that the consumer either does not know about or knows about but does not normally consider buying.

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Definitions:

Conditioned Response

A learned response to a previously neutral stimulus that has been repeatedly paired with an unconditioned stimulus that naturally induces that response.

Classical Conditioning

A learning process through which an association is formed between two stimuli, leading to a learned response to a previously neutral stimulus.

Observational Learning

A method where people alter their behavior or learn new facts through the observation of others' activities.

Systematic Desensitization

A therapy method used to reduce phobic reactions or anxiety towards a particular stimulus by gradually exposing the subject to it while in a relaxed state.