When Consumers React More Favorably to a Brand Than to a Generic

question 24

True/False

When consumers react more favorably to a brand than to a generic or unbranded version of the same product, the brand is said to have positive brand equity.

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Definitions:

Oral Needs

Psychological or physical requirements for satisfaction received through the mouth, such as eating, drinking, or the need for verbal expression.

Variety Of Reasons

An expression used to indicate that there are multiple and possibly diverse explanations or causes for something.

Positive Consequences

Favorable outcomes or benefits that result from actions or behaviors, often serving as reinforcements that increase the likelihood of those behaviors recurring.

Negative Consequences

Unfavorable or harmful outcomes resulting from actions or conditions.