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Lucas Is the General Manager of an Organization That Manufactures

question 93

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Lucas is the general manager of an organization that manufactures school uniforms. Numerous competing firms have outsourced their production to sweatshops in developing countries where workers are paid less than minimum wages. However, Lucas refuses to do this, and his firm consequentially starts to lose market share. In this instance, which of the following schools of ethical thought is guiding Lucas's actions?


Definitions:

Marketing Strategies

Comprehensive plans designed to achieve marketing objectives and satisfy target market needs through a well-coordinated set of actions leveraging product, price, place, and promotion.

Relationship Marketing

A marketing strategy designed to foster customer loyalty, interaction, and long-term engagement rather than focusing solely on short-term goals like customer acquisition and sales.

Independent Coffee Shop

A locally owned and operated establishment that sells coffee and other related products, distinct from chain coffee shops.

Trendy Urban

Refers to something fashionable or in vogue within urban culture, often associated with modern, stylish lifestyles in city environments.

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