Which of the Following Is an Incorrect Statement Regarding Trademarks

question 35

Multiple Choice

Which of the following is an incorrect statement regarding trademarks?

• A) There has been substantial litigation over precisely what features can and cannot serve as a trademark.
• B) Phrases cannot be trademarked.
• C) A sound has been found to constitute a trademark.
• D) A scent has been found to constitute a trademark.

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Definitions:

Working Memory

A cognitive system that holds and manipulates information in short-term memory for reasoning and guidance of decision-making and behavior.

Maintenance Rehearsal

Using working memory processes to repeat information based on how it sounds (auditory information); provides only shallow encoding of information and less successful long-term storage.

Elaborative Rehearsal

Using working memory processes to think about how new information relates to yourself or your prior knowledge (semantic information); provides deeper encoding of information for more successful long-term storage.

Dual Coding

A theory suggesting that information is stored in both verbal and visual forms to facilitate memory retention.