What Initial Questions Are Relevant in Terms of Deciding Whether

question 86

Essay

What initial questions are relevant in terms of deciding whether to "take the plunge" into international "waters"; in other words, what are the relevant preliminary inquiries to make in deciding whether to expand internationally?

---

Definitions:

Equilibrium Price

The market price at which the quantity of goods supplied is equal to the quantity of goods demanded, achieving a state of market balance.

Consumer Surplus

The division between the total financial commitment consumers are willing to make for a product or service and the amount they actually contribute.

Price Floor

A minimum legal price set by the government at which a good or service can be sold, aiming to prevent prices from falling too low.

Consumer Surplus

The contrast between the intended financial outlay of consumers on a good or service and the payment they ultimately make.