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A is the easiest and least expensive way to create a business organization.
Lacks Credibility
A condition or situation in which an individual or source is not perceived as trustworthy or believable.
Coombs' Model
A crisis communication framework developed by Timothy Coombs to help organizations effectively respond to and manage crises.
Crisis Communication
The specialized field of public relations focused on protecting and defending an organization's reputation during and after a crisis.
Damage Containment
Strategies or actions taken to minimize or limit the negative impact of a detrimental event or situation.
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