A Product Concept Is ________

question 25

Multiple Choice

A product concept is ________.

• A) the most promising product idea that develops at the brainstorming stage
• B) a detailed version of a product idea stated in meaningful consumer terms
• C) the way consumers perceive an actual or potential product
• D) a detailed strategy to promote the launch of a new product
• E) a product idea that is generated through crowdsourcing

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Definitions:

Initiation Rite

A ceremony or event marking the entrance or acceptance of an individual into a group or society, often signifying a transition to a new status or phase of life.

Old Self-Perceptions

Refers to individuals' views of themselves based on past beliefs or experiences, which may influence current behaviors and attitudes.

Anticipatory Socialization

The process of learning and adopting the norms, values, and behaviors of a status or role one anticipates occupying in the future.

Journalism School

An educational institution or a part of an institution that focuses on teaching the principles, ethics, and skills required for the profession of journalism.