Kallton Is a Multinational Communications and Information Technology Corporation

question 80

Multiple Choice

Kallton is a multinational communications and information technology corporation. Its principal products are mobile telephones and tablets. It recently announced on its Web site that customers can suggest ideas for its upcoming product model. Contributors of short-listed ideas will be adequately rewarded. In this case, Kallton is using ________ to generate new product ideas.

• A) marketing strategy development
• B) crowdsourcing
• C) concept development
• D) business analysis
• E) test marketing

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Definitions:

Traffic Accidents

Incidents involving vehicles on public roads that result in damage, injury, or loss of life.

Poisson Distributed

A description of a distribution pattern that applies to events with a fixed interval of time or space, denoting the probability of a given number of events happening in a fixed interval.

Probability

A numerical assessment, between 0 and 1, representing the chance of an event taking place.

Poisson Random Variable

A type of random variable that expresses the probability of a given number of events happening in a fixed interval of time or space, assuming events occur with a known constant mean rate and independently of the time since the last event.