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________ Refers to the Amount of Money Charged for a Product

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________ refers to the amount of money charged for a product or service.


Definitions:

Customer Value

The unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.

Brand Awareness

The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.

Organizational Functions

The various roles, tasks, and responsibilities within an organization that are essential for its operation and achievement of its objectives.

Organizational Synergy

The increased efficiency or performance resulting from two or more entities working together within an organization.

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