What Are the Four Levels of Training Evaluation Proposed by Kirkpatrick

question 3

Multiple Choice

What are the four levels of training evaluation proposed by Kirkpatrick (1959) ?

• A) Reaction, learning, behaviour, results
• B) Behaviour, knowledge, skills, attitudes
• C) Reaction, knowledge, skills, results
• D) Learning, attitudes, behaviour, skills

Differentiate between direct and indirect marketing channels and their strategic implications.

Recognize the importance and application of multichannel marketing in creating value for consumers.

Describe the concept of digital marketing channels and their influence on modern marketing strategies.

Comprehend the notion of dual distribution and its advantages in reaching diverse buyer groups.