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Frame Bridging Refers to the Process Whereby the Creation and Maintenance

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Frame bridging refers to the process whereby the creation and maintenance of new values,beliefs,and meanings induce movement participation by redefining activities and events in such a manner that people believe they must become involved in collective action.


Definitions:

Chips

Thin slices of potatoes, vegetables, or other foods, fried or baked until crispy, commonly served as a snack or side dish.

Equal Marginal Principle

The principle stating that optimal allocation occurs when the marginal benefits from allocation of resources to different uses are equalized.

MRS

An abbreviation for Marginal Rate of Substitution, which is the rate at which a consumer is willing to exchange quantities of one good for another while maintaining the same level of utility.

Price Ratio

The proportionate comparison or ratio of the prices of two different goods or services.

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