Examlex
___________movements seek to prevent change or to undo change that has already occurred.
BCG Portfolio Planning Model
A strategic business tool developed by the Boston Consulting Group to help organizations prioritize their investments across different business units based on market growth and market share.
Market Growth Rate
A measure of the increase in the size or value of a market for a product or service over time.
Market Share
The segment of a market dominated by a specific company or product.
Dogs
In a business context, refers to a portfolio category in the BCG matrix representing businesses with low market share in slow-growing markets, usually considered for divestiture.
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