Describe Health in a Global Perspective

question 82

Essay

Describe health in a global perspective.

Understand the concept and importance of cognitive fit in brand extensions.

Recognize the role of authenticity in successful brand extension strategies.

Understand the strategic use of fighter brands in protecting market position.

Gain insights into brand architecture strategies (e.g., branded house, house of brands).

---

Definitions:

Encoding

The process by which information is transformed into a format that can be stored in memory.

Retrieval

The process of getting information out of memory storage and back into conscious awareness, an essential component of remembering.

Working Memory

An active processing system that allows manipulation of different types of information to keep it available for current use.

Neural Code

The neural code refers to the way in which information is represented and processed in the brain through patterns of neural activity.