Most of the Victims Are White,middle- to Lower-Middle-Class Protestant Women,aged

question 28

Short Answer

Most of the victims are white,middle- to lower-middle-class Protestant women,aged 75 to 85,who suffer some form of impairment.Sons,followed by daughters,were the most frequent abusers of older persons.Abusers are very likely to be dependent on the older person for housing and financial assistance.Today,almost every state has enacted mandatory reporting laws regarding elder abuse or has provided some type of governmental protection for older persons.Cases of abuse and neglect of older people are highly dramatized in the media because they offend very central values in the United States-respect for and consideration of older persons.

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Definitions:

Multiproduct Branding

A marketing strategy in which a company uses one brand name for all its products in a product class.

Commercial Branding

The process of creating a unique identity and image for a product or service in the consumer's mind, mainly for commercial purposes.

Family Branding

A marketing strategy that uses a single brand name for all of a company's products or services to capitalize on brand recognition.

Subbranding

A marketing strategy that creates a subsidiary or secondary brand within a main brand to appeal to different customer segments.