Examlex
According to the text's discussion of Chinese Americans:
Emotional Appeal
Aims to satisfy consumers’ emotional desires rather than their utilitarian needs.
Utilitarian Needs
Basic or functional needs that consumers seek to fulfill through the acquisition and use of products and services, typically focused on practical benefits rather than emotional satisfaction.
Persuasive Advertising
Communication used to motivate consumers to take action.
Push Strategy
Designed to increase demand by motivating sellers—wholesalers, distributors, or salespeople—to highlight the product, rather than the products of competitors, and thereby push the product onto consumers.
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