According to the Text's Discussion of Chinese Americans

question 10

Multiple Choice

According to the text's discussion of Chinese Americans:

• A)most of them were born in the United States
• B)most of them live in large urban enclaves in California,New York,Hawaii,Illinois,and Texas
• C)as a group,they have not yet experienced upward mobility
• D)most recent Chinese Americans living in urban Chinatowns have moved out of poverty

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Definitions:

Emotional Appeal

Aims to satisfy consumers’ emotional desires rather than their utilitarian needs.

Utilitarian Needs

Basic or functional needs that consumers seek to fulfill through the acquisition and use of products and services, typically focused on practical benefits rather than emotional satisfaction.

Persuasive Advertising

Communication used to motivate consumers to take action.

Push Strategy

Designed to increase demand by motivating sellers—wholesalers, distributors, or salespeople—to highlight the product, rather than the products of competitors, and thereby push the product onto consumers.