All of the Following Classes Were Identified by Sociologist Erik

question 12

Multiple Choice

All of the following classes were identified by sociologist Erik Wright in his Marxian model EXCEPT the:

• A)capitalist class
• B)managerial class
• C)small-business class
• D)middle class

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Definitions:

Segmentation Attractiveness

The extent to which a defined market segment is desirable to target based on factors like size, profitability, and accessibility.

Self-Concept

Self-concept is the understanding or perception that a person has about themselves, encompassing thoughts, feelings, and beliefs about one's own identity and capabilities.

Geographic Basis

The method or approach that uses geographical location as a key factor in business decisions, marketing strategies, or data analysis.

Psychographic Basis

The classification of potential customers based on psychological characteristics, such as attitudes, values, lifestyles, and personality.