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According to George Ritzer,the Process of "McDonaldization" Has Become a Global

question 109

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According to George Ritzer,the process of "McDonaldization" has become a global phenomenon,as four elements of rationality can be found in fast­food restaurants and other "speedy" or "jiffy" businesses.


Definitions:

Total Revenue

The cumulative revenue a business earns from its sales or service provisions in a given timeframe.

Total Cost

The aggregate cost of all inputs used in the production of goods or services, including fixed and variable costs.

Purely Competitive Seller

A seller in a market where there are many sellers and buyers, the product is standardized, and no single seller can influence the market price.

Shut Down

A temporary closure of a business or operation.

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