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The technology in______________involves limited tools and weapons that are used for basic subsistence,including spears,bows and arrows,nets,traps for hunting,and digging sticks for plant collecting.All tools and weapons are made of natural materials such as stone,bone,and wood.
Product Knowledge
Understanding and information regarding a product’s features, benefits, usage, and application.
Evoked Set
The group of brands or products an individual considers as options in a purchase decision.
Inept Set
A group of products or brands a consumer is aware of but deliberately chooses to avoid.
Heuristic
A problem-solving strategy that employs a practical approach or shortcut, which is not guaranteed to be perfect, but sufficient for reaching an immediate goal.
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