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______________ are characterized by an information explosion and an economy in which large numbers of people either provide or apply information,or are employed in service jobs (such as fast-food server or health care worker) .
Differentiation
A marketing strategy where a company designs its products or services to be unique and attractive to a specific customer segment, setting it apart from competitors.
Marketing Strategy
A comprehensive plan formulated by businesses to achieve specific marketing objectives.
Global Corporations
Large multinational companies that operate and provide goods or services in multiple countries around the world.
Gray Market Activity
The trade of goods through distribution channels that are unauthorized by the original manufacturer. This is typically legal but unregulated and unofficial.
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