New Age Ideologies,the "Go Green" Movement,locally Grown Food Movements,and the Resurgence

question 54

Multiple Choice

New Age ideologies,the "Go Green" movement,locally grown food movements,and the resurgence of farmers' markets are all examples of what type of fads?

• A)personality
• B)activity
• C)idea
• D)fashion

Recognize the importance of permission marketing and opt-in email approaches.

Identify the characteristics of one-to-one marketing and how it applies to luxury and custom-made products.

Discuss the evolution of marketing strategies over time and how today’s strategies are more precise.

Acknowledge the key issues marketers face during the purchase stage, including product availability and form utility.