Examlex
Diffusion was a powerful force during the Neolithic,carrying products,people,and their languages and cultures.
Consumer Psychology
The study of how people's thoughts, beliefs, feelings, and perceptions influence their buying behavior.
Primary Appraisal
The initial evaluation process where an individual assesses the significance of an event as a threat, challenge, or harm.
Secondary Appraisal
The process of evaluating one's ability to cope or manage the consequences of a potentially stressful event after initially assessing its significance.
Lazarus
Refers to the psychologist Richard Lazarus, known for his theory on emotion and stress which emphasizes the importance of cognitive appraisal.
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