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What is continental drift,and how does it help us to explain the process of evolution in species? Consider issues such as the gene pool and genetic drift that you learned in prior chapters.
Substitution Effect
occurs when consumers replace more expensive items with less costly alternatives as their relative prices change.
Diminishing Marginal Utility
A concept in economics stating that as a person increases consumption of a product, there is a decline in the marginal utility (satisfaction or benefit) that person derives from consuming each additional unit of that product.
Calorie Counts
The measurement of energy provided by food and drink, important for managing dietary health and weight control.
Consumer Behavior
The study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires.
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