Define Three Types of Reciprocity,and Give Examples of Each

question 13

Essay

Define three types of reciprocity,and give examples of each.

Understand the various dimensions of service quality and their practical implications.

Contrast the marketing strategies between products and services.

Define key terms in service marketing, such as empowerment, the zone of tolerance, procedural fairness, and service recovery.

Recognize the challenges associated with the inseparability, perishability, and variability (heterogeneity) of services.

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Definitions:

Intermember Trust

The mutual trust that exists between members of a group, essential for collaboration and group cohesion.

Homogenous Teams

Teams made up of members who share similar characteristics, backgrounds, or skills, which can affect the team dynamics.

Cohesiveness

The degree to which members of a group or team are attracted to each other and motivated to stay in the group.

Creativity

The ability to produce original and valuable ideas or solutions.