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What is a secular trend? Give an example.
Marketing Environment
Consists of external factors that affect a company's ability to engage with its target market, including social, technological, economic, environmental, and political factors.
Marketing Objectives
Specific goals a company aims to achieve through its marketing efforts, such as increasing brand awareness or market share.
Marketing Strategies
Comprehensive plans formulated to achieve specific marketing goals and objectives through the effective use of the marketing mix.
Implementation and Control
The process of executing a plan or policy so that the strategic objectives and goals are achieved, accompanied by monitoring and adjusting strategies as necessary.
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