Jet Cruises wants to prevent Easy Sail from entering the sailboat market. The above game tree illustrates the different strategi corresponding payoffs for the two firms. Both Jet Cruises and Easy Sail have the same strategies of advertising (Ad) or not ad (No Ad) . The payoffs represent net profit in millions.
-If Jet Cruises chooses to No Ad and Easy Sail then chooses to Ad, Jet Cruises earns million in net profit and Easy Sail earns million.
Definitions:
Cash Dividend
A payment made by a company out of its earnings to shareholders in the form of cash.
Retained Earnings
The portion of net income left over after dividends have been distributed to shareholders, reinvested into the company.
Board of Directors
A group of individuals elected by shareholders to oversee the management and make strategic decisions for a corporation.
Operating Cycle
The average period of time between the purchase of inventory and the receipt of cash from accounts receivable, representing the length of time a company's capital is tied up.
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