Examlex
Which of the following is true regarding short- run decisions?
Buying Decision
The process by which a consumer identifies a need or desire, gathers information, evaluates choices, and finally selects a product or service.
Decision-making Process
A structured approach to making choices by gathering information, identifying alternatives, weighing options, and choosing a course of action.
Dissonance
A state of mental conflict or unease resulting from holding contradictory beliefs or attitudes.
Realistic Claims
Assertions about a product or service that are truthful, verifiable, and grounded in factual evidence, avoiding exaggeration.
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